Short-form video moves fast, and so do the campaigns that actually work on it. This pack covers Ads Manager setup, Spark Ads, and creative that doesn't feel like an interruption - plus the tracking that separates a campaign that's really working from one that just has good watch time.
Session# 1: Session 1 - TikTok Ads Manager & Campaign Setup
1Hr
Set up a TikTok Ads Manager account and understand campaign objectives, including the difference between standard ads and Spark Ads.
Session# 2: Session 2 - Making Content That Doesn't Feel Like an Ad
1Hr
Work with TikTok's native, short-form creative style, including trends and sounds, without losing the brand message.
Session# 3: Session 3 - Targeting & Audience Strategy on TikTok
1Hr
Build interest and behavior-based audiences, and set up retargeting for people who already engaged with your content.
Session# 4: Session 4 - Tracking Performance & Scaling Campaigns
1Hr
Set up the TikTok Pixel and events, read the metrics that actually matter, and scale the campaigns that are working.
Set up a TikTok Ads Manager account and choose the right campaign objective, including Spark Ads.
Create native, short-form creative that does not feel like an interruption to the viewer.
Build interest and behavior-based audiences, including retargeting for people who already engaged.
Set up the TikTok Pixel and read the metrics that actually matter to scale a campaign.
No prior paid advertising experience required.
A TikTok Business account, free to create.
Basic computer and internet skills.
I am a passionate Digital Marketing Instructor and Performance Marketer with 4+ years of practical experience in the e-commerce industry. Currently working as a Digital Marketing Trainer under PSDP (Prime Minister's Youth Skill Development Program) - Government of Pakistan, where I am training youth in: - Facebook & Instagram Ads - TikTok Ads & Marketing - Shopify & E-commerce Management - Freelancing on Upwork & Fiverr Professional Experience: - Managed international e-commerce brands with monthly sales of $2M+ - Expert in Media Buying with $2000+ daily ad budgets - Trained 500+ students who are now earning as freelancers - Founder of Performance Marketing Agency based in Faisalabad My mission is to empower Pakistani youth with high-income digital skills to earn in dollars while staying in Pakistan.
| Language | Spoken Level |
|---|---|
| Urdu |
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| English |
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