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Social Media Strategy & Management

Rai Shahnawaz
Teacher

Rai Shahnawaz

Subject

Digital Marketing

Last updated

26 Sep 2026

About Lesson Pack

Learn how to plan, manage, and improve social media marketing for a business or personal brand. These 1:1 sessions cover audience research, platform selection, content strategy, planning, social media management, and performance analysis. The sessions focus on practical frameworks and guidance that students can apply to their own projects or businesses.

Session Details

Session# 1: Building a Social Media Strategy 1Hr
Learn the fundamentals of creating a social media strategy, including identifying the target audience, selecting suitable platforms, defining goals, developing content pillars, and aligning social media activity with business objectives.

Session# 2: Content Strategy & Planning 1Hr
Learn how to develop useful content ideas based on audience needs and business goals. Cover content types, content pillars, platform-specific considerations, and how to organize ideas into a practical content calendar.

Session# 3: Social Media Management & Execution 1Hr
Learn how to manage day-to-day social media activity, including publishing workflows, scheduling, maintaining consistency, community engagement, and managing comments and messages across social platforms.

Session# 4: Social Media Analytics & Improvement 1Hr
Learn how to understand important social media metrics, review content performance, identify patterns, and use performance data to improve future content and strategy.

What will you Learn?

Setup Social Media Accounts

Content Creation & Branding

Social Listening & Analytics

Crisis & PR Management

Basic Paid Media Straegy

  • Upon completion of the course, you will have acquired these skills.
  • Developing Marketing Strategies Posting and Analysing Content Building Social Media Presence Social Media Management tools

What are the requirements of this course?

Beginners interested in digital marketing.

Know Your Teacher

Rai Shahnawaz
Empowering Youth: Better growth starts with a clearer understanding of what moves people forward.
0 Students

Empowering individuals, business owners, and underserved youth across Pakistan with practical performance marketing, structured digital enablement, and organic growth strategies. Focused on designing human-centric, distraction-free learning pathways that translate complex technical systems into actionable skills, bridging the gap between local communities and the broader digital economy.

Language Spoken Level
Urdu
Advanced
English
Intermediate
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Booking Options
Sessions 4
Duration Per Session 1Hr
Required Skill Level Beginner
Session Recording Free
Recording Availability Lifetime access