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Picture a salon owner with no time to post and no idea which posts bring clients through the door. This pack trains you to be the person who takes that job on. Over five sessions you set up a client's pages, map out four weeks of posts, turn comments and messages into enquiries, test a small paid push on Meta and report back in plain numbers. The examples come from beauty and other appointment-based businesses, and the routine carries over to clients in other countries. Beginners are welcome, and a phone with a social media account is enough to start.
Session# 1: Taking On a Client: Goals, Audience and Themes
1Hr
Everything begins with the intake conversation: what the business sells, who books, what has worked before and what has not. You turn those answers into three content themes, a posting rhythm and a one-page plan that the client can approve.
Session# 2: Planning and Producing a Month of Content
1Hr
Draft a four-week calendar for Instagram and Facebook that mixes proof, tips and offers. You write the captions, pick hashtags, prepare the posts with tools you already have and learn how scheduling works so the pages keep moving while the owner is busy.
Session# 3: Replies, Messages and Enquiries
1Hr
Bookings usually start in the comments or the inbox. Write reply templates that still sound like a person, set up saved replies and a simple enquiry log, and rehearse the steps that move a chat toward an appointment or a call.
Session# 4: A Small Meta Ads Test
1Hr
Test one offer with a modest budget. You choose a lead or message objective, decide who should see it (people nearby or buyers overseas) and prepare one creative, then learn what to watch in the first days and when to pause or change course. The setup can be rehearsed right up to the publish button without spending anything.
Session# 5: Reporting Back to the Client
1Hr
Gather reach, engagement, enquiries and ad results into one sheet and explain what moved and why. You finish with a one-page monthly report and a next-month plan, plus a short script for presenting both to a client on a call.
Run a client intake and turn the answers into three content themes and a one-page plan
Plan four weeks of Instagram and Facebook posts with captions, hashtags and scheduling
Reply to comments and direct messages in a way that leads to an enquiry or an appointment
Keep a simple enquiry log that shows which posts bring people in
Set up a small Meta ads test with a clear objective, audience and daily budget
Report reach, enquiries and ad results to a client in plain words with a next-month plan
A phone or computer and an Instagram or Facebook account of your own
A free design tool such as Canva for the posts you make
No earlier social media management experience is needed
Hi, I’m Saba Mubarak, a passionate Digital Marketing and E-commerce professional with 3 years of experience. I specialize in Meta Ads, social media marketing, eBay Virtual Assistance, product research, and listing optimization. I love sharing my knowledge and helping students learn practical skills through simple, engaging, and hands-on lessons. My goal is to make learning enjoyable and help you grow your skills, manage online businesses, and start your freelancing journey with confidence. Let’s learn and grow together!
| Language | Spoken Level |
|---|---|
| Urdu |
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| English |
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