Most people running Meta ads are optimizing for likes and reach. This pack is built around leads and growth instead - campaign setup, audience targeting, creative testing, and the Pixel/Conversions API tracking that tells you whether a campaign is actually working, taught from 5+ years of hands-on performance marketing work.
Session# 1: Session 1 - Campaign Structure & Setting Up for Lead Generation
1Hr
Understand how Meta campaigns, ad sets, and ads fit together, and set up a campaign the right way using the Lead Generation and Conversions objectives.
Session# 2: Session 2 - Audience Targeting & Lookalike Audiences
1Hr
Build core, custom, and lookalike audiences - including from your own customer data - so ads reach people likely to actually convert.
Session# 3: Session 3 - Creative That Converts: Formats & Testing
1Hr
Work with Feed, Reels, and Instagram ad formats and build a simple testing process to find out which creative actually performs.
Session# 4: Session 4 - Tracking What Matters: Pixel & Conversions API
1Hr
Set up the Meta Pixel and Conversions API correctly so your reported results reflect what is actually happening, not guesswork.
Session# 5: Session 5 - Reading Performance & Scaling Budgets
1Hr
Read campaign metrics the way a performance marketer does, and learn when and how to scale budget on what is working.
Set up a Meta ad campaign correctly using the Lead Generation and Conversions objectives.
Build custom and lookalike audiences from real customer data to reach people likely to convert.
Test ad creative systematically instead of guessing what will perform.
Set up Pixel and Conversions API tracking so campaign data can actually be trusted.
Read performance metrics and make informed decisions about when and how to scale ad spend.
No prior paid advertising experience required.
A Facebook Page (Business Page) is recommended but not required to start.
A Meta Business Suite or Ads Manager account, free to create.
Basic computer and internet skills.
I am a passionate Digital Marketing professional with 5+ years of experience in Social Media Management, Performance Marketing, Content Strategy, Lead Generation, and Paid Advertising. Throughout my career, I have worked on building brands, managing social media platforms, creating engaging content, running Meta and Google Ads campaigns, and developing strategies focused on growth and conversions. My goal as an instructor is to make Digital Marketing simple, practical, and easy to understand. I believe students learn best through real-world examples, practical strategies, and hands-on experience. I’m excited to share my knowledge and help students build the skills they need to start, grow, and succeed in the digital marketing i
| Language | Spoken Level |
|---|---|
| Urdu |
|
| Hindi |
|
| English |
|
No reviews yet for this teacher.
