Instructor: Muhammad Hassan, founder of Sufi Marketing (since 2019)
Who it is for: Fashion and apparel business owners, whether starting from zero or already selling, who want to run Meta (Facebook and Instagram) Ads themselves, with strategy behind every decision.
Format: 1-on-1 live sessions. 8 core sessions plus 1 bonus session, 1 to 1.5 hours each. Sessions run until the student is satisfied.
Level: Beginner to Advanced. Basics are cleared at the start of each session, and the rest of the session goes deep.
Approach: This is not a button-clicking course. Every session teaches the thinking first (research, positioning, offer, copy), then the platform.
What you get:
- Live 1-on-1 training on your own business and ad account
- Templates for research, offers, copy and testing
- Live review of your ads, creatives and landing page
- Support between sessions
Results depend on the product, budget and market. This course gives you the framework and system to get there.
Session# 1: Session 1 - Foundation, Economics and Account Setup
1Hr 30Min
What we cover:
- Fashion e-commerce basics and where Meta Ads fit in
- Unit economics: AOV, margins, break-even ROAS, target CPA, COD and return (RTO) impact
- Product selection and pricing for ads
- Business Manager, ad account, Pixel, Conversions API, domain verification, payment setup
Deliverable: A working ad account and a break-even sheet
Session# 2: Session 2 - Market and Competitor Research
1Hr 30Min
What we cover:
- Ad Library deep dive: spotting winning ads (run time, variations, offers)
- Competitor teardown: offers, angles, creative styles, pricing
- Customer research: review mining, comments, customer avatar
- SWOT and gap analysis
Deliverable: A research report with 5 to 10 selling angles
Session# 3: Session 3 - Positioning and Offer Building
1Hr 30Min
What we cover:
- USP and brand positioning in a crowded fashion market
- Choosing the right angle from the research
- Offer design: bundles, free delivery, exchange policy, COD, urgency
- Pricing psychology
Deliverable: A final offer and positioning statement
Session# 4: Session 4 - Copywriting for Meta Ads
1Hr 30Min
What we cover:
- The 5 Stages of Customer Awareness applied to ads
- Hooks, primary text, headlines and CTAs
- Video scripts and objection handling
- Writing variations for testing
Deliverable: A copy bank: hooks, scripts and text variations
Session# 5: Session 5 - Creative Formats and Production
1Hr 30Min
What we cover:
- Ad formats: video, UGC, static, carousel, reels
- Fashion shoot planning and AI creative tools
- Creative testing matrix: hook, angle and format variations
- Creative fatigue and refresh cycle
Deliverable: A batch of ready-to-launch creatives
Session# 6: Session 6 - Andromeda Phase, Campaign Structure and Launch
1Hr 30Min
What we cover:
- How Meta's Andromeda delivery system works and what it changes for advertisers
- Creative diversity, broad targeting and simplified account structure
- Campaign structure and budgets: Advantage+ vs manual
- Launch checklist and the first 72 hours
Deliverable: A campaign that is live or launch-ready
Session# 7: Session 7 - The 3-2-2 Method (Dedicated Session)
1Hr 30Min
What we cover:
- The complete 3-2-2 method: setup, logic, budgets and decision rules
- Live walkthrough using the student's own ad account
- How to test, read results and decide what to scale
Deliverable: The student's own 3-2-2 testing plan
Session# 8: Session 8 - Analysis, Optimization and Scaling to 100 Orders
1Hr 30Min
What we cover:
- Reading the metrics: CTR, CPM, CPA, ROAS, frequency, hold rate
- Kill, keep and scale decisions
- Budget scaling rules, retargeting and handling creative fatigue
- Troubleshooting: low orders, high CPA, high returns
- A 30-day roadmap from 0 to 100 orders a day
Deliverable: An optimization checklist and a scaling plan
Session# 9: Session 9 - Bonus: Landing Page and Conversion
1Hr 30Min
What we cover:
- Where Meta traffic lands: the product page and Shopify store
- Page structure, ad-to-page message match, trust elements, speed and mobile checks
- Checkout and COD flow
- Full review of the student's own website
Deliverable: A fixed, ad-ready landing page
Set up an ad account the right way, with tracking that works
Research competitors and customers to find angles that sell
Build a strong offer and position it against competitors
Write ad copy using the 5 Stages of Customer Awareness
Plan and test creatives, and launch with a proven structure
Read results, cut losers, and scale winners
Send ad traffic to a landing page that converts
A fashion or apparel business, or a clear plan for one
A product or collection you want to sell with Meta Ads
A Facebook account to open your ad account (set up together in Session 1)
I'm Hassan, founder of Sufi Marketing, a digital marketing agency I started in 2019. Over 5+ years, I've helped businesses in Pakistan and the UAE sell more online, across fashion, real estate, and restaurants. My work covers: Meta (Facebook & Instagram) ads Shopify store building and conversion optimization SEO and social media strategy AI-generated ad creatives Marketing automations, including systems built for restaurants What makes my teaching different? I don't just share tactics. I teach the thinking behind marketing, using behavioral science and real client experience, so you understand why something works, not just how to copy it. On Skillfora, I'll show you how to start, run, and grow an e-commerce business step by step, using methods I've tested with real brands and real budgets. If you want practical skills instead of theory, you're in the right place.
| Language | Spoken Level |
|---|---|
| Urdu |
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| English |
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