In cash-on-delivery selling, an order is not a sale until the parcel is delivered and kept - yet Ads Manager counts it the moment it is placed. This pack teaches Meta Ads for COD stores with that gap in mind: building a sales campaign, choosing audiences and creative, and judging each campaign by delivered orders and profit after returns, not by the dashboard alone.
Session# 1: Session 1 - What a Sale Is Really Worth
1Hr
Work out the numbers behind a COD order: product cost, delivery charges, confirmation rate and return rate. Build a small calculator that gives your break-even ROAS and your cost per delivered order.
Session# 2: Session 2 - Building the Sales Campaign
1Hr
Set up the ad account, check that the Pixel records purchases correctly, and build a sales campaign with a clean structure and a starting budget that fits what you can afford to test.
Session# 3: Session 3 - Audiences, Offers and Creative
1Hr
Choose between broad, interest and retargeting audiences, shape an offer that suits COD buyers - bundles, delivery terms, price framing - and film short product videos and customer-style clips, testing one change at a time.
Session# 4: Session 4 - Reading Results Beyond Ads Manager
1Hr
Match campaign data with your real order sheet to see confirmation and delivery rates per campaign and per creative. Spot the cheap orders that never get delivered, then choose which campaigns to cut, keep or scale.
Session# 5: Session 5 - A Weekly Optimization Routine
1Hr
Put everything into a repeatable weekly review: numbers to check, budget changes to make, creative to refresh and when to pause. You leave with a one-page routine you can run on your own store.
Work out break-even ROAS and cost per delivered order for a COD product
Set up a Meta sales campaign with a clean structure and a starting budget
Choose audiences and shape offers and creative that suit COD buyers
Match campaign data with real confirmation and delivery rates
Decide what to cut, keep or scale with a simple weekly review routine
A product or store to work on (a sample product with real costs works too)
A Facebook account with access to Meta Ads Manager
Basic comfort with a spreadsheet such as Google Sheets or Excel
A laptop or phone with a stable internet connection
| Language | Spoken Level |
|---|---|
| Urdu |
|
| English |
|
No reviews yet for this teacher.
