Learn the fundamentals of running paid advertising campaigns on Facebook and Instagram. These 1:1 sessions cover campaign structure, audience targeting, and creative and budget decisions, focused on understanding the advertising process and making informed campaign decisions.
Session# 1: Session 1 - Meta Ads Campaign Structure & Objectives
1Hr
Learn how Meta ad campaigns are structured, including campaigns, ad sets, and ads, and how to choose the right objective for a goal.
Session# 2: Session 2 - Audience Targeting & Lookalikes
1Hr
Learn how to define and target audiences on Meta, including custom and lookalike audiences.
Session# 3: Session 3 - Creative, Placements & Budgeting
1Hr
Learn how to make decisions about ad creative, placements, and budget allocation across a campaign.
Session# 4: Session 4 - Reviewing Campaign Performance
1Hr
Learn how to read basic Meta Ads performance metrics and use that data to make informed adjustments to a campaign.
Understand how Meta ad campaigns are structured, from campaign down to ad level.
Define and target the right audiences, including custom and lookalike audiences.
Make informed decisions about ad creative, placements, and budget allocation.
Read Meta Ads performance metrics and use them to improve future campaigns.
No prior paid advertising experience required - suitable for complete beginners.
A Facebook Page (Business Page) is recommended but not required to start.
Basic computer and internet skills.
A Meta Business Suite or Ads Manager account, free to create.
I’m a Digital Marketing & SEO Specialist and trainer with 3+ years of hands-on experience helping businesses improve their online visibility, traffic, content, and marketing performance. My areas of expertise include: Search Engine Optimization (SEO) Keyword Research & Search Intent On-Page & Technical SEO Google Search Console Content Marketing Social Media Marketing Email Marketing & Automation eCommerce Marketing WordPress & Shopify Competitor Analysis Link Building & Off-Page SEO Digital Marketing Strategy What I Teach My goal is to make digital marketing simple, practical, and easy to apply. Instead of focusing only on theory, I explain concepts through practical examples and step-by-step workflows. Whether you're a beginner starting your digital marketing journey, a freelancer looking to improve your skills, a business owner wanting to understand online marketing, or someone preparing for a digital marketing career, I can help you build practical skills.
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