Google Ads rewards the accounts that get the fundamentals right - the right campaign type, real keyword research, and tracking that is actually trustworthy. This pack walks through Search, Shopping, and Performance Max from account structure to scaling, with an emphasis on reading performance data accurately rather than just clicking publish and hoping.
Session# 1: Session 1 - Google Ads Account Structure & Campaign Types
1Hr
Understand how campaigns, ad groups, and keywords fit together, and get an overview of Search, Shopping, Display, YouTube, and Performance Max campaigns and when to use each.
Session# 2: Session 2 - Keyword Research & Bidding Strategies
1Hr
Find the right keywords for a campaign, understand match types, and choose between manual and automated bidding strategies.
Session# 3: Session 3 - Writing Search Ads That Convert
1Hr
Write ad copy and use ad extensions that improve both performance and Quality Score.
Session# 4: Session 4 - Conversion Tracking & Measuring What Works
1Hr
Set up conversion tracking correctly so you can tell which keywords and ads are actually driving results, not just clicks.
Session# 5: Session 5 - Remarketing & Scaling with Performance Max
1Hr
Bring back past visitors with remarketing, and use Performance Max to let Google's automation scale what is already working.
Understand how Google Ads campaigns, ad groups, and keywords fit together across Search, Shopping, Display, YouTube, and Performance Max.
Research keywords and choose the right match types and bidding strategy for a campaign.
Write ad copy and use extensions that improve performance and Quality Score.
Set up conversion tracking so campaign data reflects what is actually driving results.
Use remarketing and Performance Max to re-engage past visitors and scale what is working.
No prior paid advertising experience required.
A Google account (personal or business) to create a Google Ads account with.
Basic computer and internet skills.
I am a passionate Digital Marketing professional with 5+ years of experience in Social Media Management, Performance Marketing, Content Strategy, Lead Generation, and Paid Advertising. Throughout my career, I have worked on building brands, managing social media platforms, creating engaging content, running Meta and Google Ads campaigns, and developing strategies focused on growth and conversions. My goal as an instructor is to make Digital Marketing simple, practical, and easy to understand. I believe students learn best through real-world examples, practical strategies, and hands-on experience. I’m excited to share my knowledge and help students build the skills they need to start, grow, and succeed in the digital marketing i
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