A marketing manager never gets to pick just one channel. The website, the search results, the social feed, the ad budget and the inbox all have to pull in the same direction, and that is how this course is built. Across ten live one-to-one sessions you take a single brand (your own business, one belonging to a client, or a practice brand) and build its whole marketing system step by step: audience and goals, SEO, content, social media, paid ads, analytics, email and lead generation, and an integrated strategy. Every session combines live demonstrations on industry tools with real-world case studies and ends with an assignment that moves your project forward. The course starts from zero, so no earlier experience is needed, and by the final session you will hold a working plan for every major channel and be able to explain each decision to a client. It closes with the business side of the work: finding clients, writing a proposal, pricing your services and presenting your finished campaign.
Session# 1: Introduction to Digital Marketing: Channels, Customers and Goals
1Hr 30Min
Before any tool is opened, you get a map of the whole field: how search, social, paid media, email and content fit together, and where each one meets a customer on the way from first awareness to repeat purchase. You then pick the brand you will work on for the remainder of the course, research its target audience, sketch the customer journey and translate the business objectives into measurable marketing goals.
Session# 2: Search Engine Optimization: Keywords, On-Page, Off-Page and Technical
1Hr 30Min
Search is where buying intent is easiest to catch, so this session starts with keyword research and the main kinds of search intent. From there you see what decides a ranking: on-page structure, off-page signals such as backlinks, and technical health. You then audit your project site for on-page and technical issues and shortlist its first target keywords.
Session# 3: Content Marketing: Strategy, Writing and Planning with AI Tools
1Hr 30Min
Take the audience and keywords from the first two sessions and shape them into a content plan: which topics, in which formats, published when. You outline and draft a blog post using basic copywriting principles, build a content calendar for the project brand, and see where AI-powered tools speed up research and first drafts and where a human edit still decides the quality.
Session# 4: Social Media Marketing: Platforms, Pages and Organic Growth
1Hr 30Min
Each platform rewards different behavior, and a small brand cannot be everywhere. Compare Facebook, Instagram, LinkedIn and TikTok, decide which ones fit your project brand's audience, and set up or tighten the business page so that a visit turns into a follow. The second half is organic growth in practice: engaging with the right accounts, replying to comments and managing a community without letting it take over the whole day.
Session# 5: Social Media Content Strategy: Campaigns, Captions and Consistency
1Hr 30Min
Posting is not a plan. Design a four-week campaign around one clear goal, write the captions and calls to action for each post, brief the creative formats such as static posts, carousels and short video, and set the visual and verbal rules that keep the brand recognizable from post to post. You finish by choosing the metrics that show which content performed and which should be dropped.
Session# 6: Paid Advertising: Meta Ads and Google Ads Essentials
1Hr 30Min
A small budget teaches quickly when it is spent with a method. See how Meta Ads, which put a message in front of a defined audience, differ from Google Ads, which answer someone who is already searching. Choose campaign objectives, build audiences, set a realistic daily budget, then walk through setting up a campaign on each platform with its creative and copy, and learn the first optimization checks to run after launch. This is an introduction: it takes you to a correctly structured first campaign, not to advanced scaling.
Session# 7: Analytics and Performance Tracking: GA4, Search Console and KPIs
1Hr 30Min
Without measurement, every earlier session is guesswork. Set up Google Analytics 4 for your project, connect it with Search Console, and choose the few KPIs that match each marketing goal instead of tracking everything. You learn to read the main reports, then produce a one-page performance summary that states what happened, why it probably happened and what to change next.
Session# 8: Email Marketing and Lead Generation
1Hr 30Min
Email reaches people who have already said yes. Start with the fundamentals of lists, sign-up forms and permission, then create a lead magnet that gives your project brand's audience a real reason to subscribe. You plan and draft a short campaign, build a nurturing sequence that moves a new subscriber toward a purchase or an enquiry, and decide which numbers show that the sequence is converting.
Session# 9: Digital Marketing Strategy and Planning
1Hr 30Min
Now the channels come under one plan. Analyze three competitors and the market around your project brand, map a funnel from first contact to customer, and work out what winning a customer realistically takes on each channel. The session ends with a written, integrated strategy that sets the role, budget and timeline of every channel and becomes the blueprint for your final campaign.
Session# 10: Freelancing, Client Management and the Final Project
1Hr 30Min
The last session turns skill into work. Find out where first clients come from, how to approach a business with a short audit of its marketing instead of a cold pitch, how to price your services and write a clear proposal, and how to report results in a way clients value. You close by presenting the integrated campaign you built across the course and answering questions the way you would in front of a real client.
Turn business objectives into measurable marketing goals and map the customer journey
Research keywords and audit a website for on-page and technical SEO issues
Plan content with a calendar and draft a blog post using basic copywriting principles
Pick the right social platforms and plan a four-week campaign with captions and calls to action
Set up a first Meta Ads and Google Ads campaign with objectives, audiences and a daily budget
Set up Google Analytics 4, connect Search Console and report on the KPIs that match each goal
Create a lead magnet and a short email nurturing sequence that moves subscribers toward a purchase
Combine every channel into one written strategy with a role, budget and timeline for each
Find first clients, price your services, write a proposal and present a finished campaign
No earlier marketing experience needed
A computer with a reliable internet connection
A brand to work on: your own business, one belonging to a client, or a practice brand
I'm a digital marketing expert with more than 5 years of experience. My core expertise are all digital media paid advertisements and SEO. I am a web developer also with 3 years of experience in web development and designing
| Language | Spoken Level |
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| Urdu |
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| English |
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