Built from hands-on work managing paid ads for international e-commerce brands - this pack skips the generic 'how Meta Ads works' tour and goes straight into what actually matters for a store: catalog setup, dynamic retargeting, and reading ROAS instead of vanity metrics like reach and likes.
Session# 1: Session 1 - Campaign Setup for Online Stores
1Hr
Choose the right campaign objective for a store, connect a product catalog, and set up a campaign structured around sales, not just traffic.
Session# 2: Session 2 - Audience Targeting for Shoppers
1Hr
Build interest and behavior-based audiences for specific product categories, and set up retargeting for website visitors and cart abandoners.
Session# 3: Session 3 - Dynamic Product Ads & Catalog Integration
1Hr
Connect a product catalog and set up dynamic retargeting that automatically shows someone the exact product they looked at.
Session# 4: Session 4 - Creative That Sells: Product & UGC-Style Ads
1Hr
Build product-focused creative and UGC-style ads - the formats that turn browsers into buyers for an online store.
Session# 5: Session 5 - Reading ROAS & Scaling What Sells
1Hr
Read Return on Ad Spend the way a store owner needs to, and decide what to scale, what to adjust, and what to cut.
Choose the right campaign objective and connect a product catalog to structure a campaign around sales, not just traffic.
Build interest and behavior-based audiences for specific product categories, including retargeting for cart abandoners.
Set up dynamic product ads that automatically show someone the exact product they viewed.
Build product-focused and UGC-style creative that turns browsers into buyers.
Read Return on Ad Spend and make informed decisions about what to scale, adjust, or cut.
No prior paid advertising experience required.
A Facebook Page (Business Page) connected to a product catalog.
A Meta Business Suite or Ads Manager account, free to create.
I am a passionate Digital Marketing Instructor and Performance Marketer with 4+ years of practical experience in the e-commerce industry. Currently working as a Digital Marketing Trainer under PSDP (Prime Minister's Youth Skill Development Program) - Government of Pakistan, where I am training youth in: - Facebook & Instagram Ads - TikTok Ads & Marketing - Shopify & E-commerce Management - Freelancing on Upwork & Fiverr Professional Experience: - Managed international e-commerce brands with monthly sales of $2M+ - Expert in Media Buying with $2000+ daily ad budgets - Trained 500+ students who are now earning as freelancers - Founder of Performance Marketing Agency based in Faisalabad My mission is to empower Pakistani youth with high-income digital skills to earn in dollars while staying in Pakistan.
| Language | Spoken Level |
|---|---|
| Urdu |
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| English |
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