You will run Facebook and Instagram ads in simple steps, with two kinds of local business as the examples: appointment businesses such as clinics, salons, gyms and coaching centers, and construction businesses such as builders, renovators, roofers and painters. You set up a page and an ad account, choose a goal and an audience, write and design an ad, set a budget, launch it and read the first results. The last session shows what to do when the leads arrive: message them, book the appointment or the site visit and remind them so they turn up. It is written for beginners, in plain language, with one hour for each step. A real ad needs your own page, an ad account and a small budget; without them you work on draft ads. The pack promises no number of leads, appointments or jobs.
Session# 1: How Facebook and Instagram Ads Work
1Hr
Start with the basics in plain words: where ads appear, who sees them, how you pay and what the main parts of an ad are. Learn the difference between an ad that collects likes and an ad that collects leads. Then pick one business to advertise throughout the pack, an appointment business or a construction company, and see why a construction job is a bigger decision for the customer than a salon visit. By the end you can explain how an ad turns a stranger into a phone number.
Session# 2: Setting Up the Page and the Ad Account
1Hr
Everything starts with a clean setup. Create or tidy the Facebook page, open the ad account, add a payment method and give the right people access. A construction page should show finished projects, the services offered and the area served, because people check before they call. You also learn the setup mistakes that get accounts restricted, so your first ad is not stopped before it runs.
Session# 3: Choosing the Goal and the Audience
1Hr
Pick what the ad should achieve, which for an appointment business is usually leads or messages. Set the location around the business, the age range and a few interests, and see why an audience that is too small or too wide wastes money. For a construction business, draw the area the crew can really reach and speak to homeowners in the ad itself. Save the audience so you can use it again.
Session# 4: Writing and Designing the Ad
1Hr
People decide in a second, so the ad has to be clear. Write a short headline, a simple message and a button that tells people what to do, then choose an image or short video that fits the offer. For a construction business, use real before-and-after photos or a short walk through finished work instead of a stock picture, and offer a free site visit. Make two different versions, and learn the basic rules that keep ads from being rejected.
Session# 5: Budget, Launch and Reading the Results
1Hr
Set a daily budget you can afford with a start and an end date, then publish the ad and wait for the review. In the first days watch three numbers: how many people saw it, how many clicked and what each lead cost. Learn when to wait, when to pause and which small change to try first. A lead for a construction job usually costs more than one for a salon, so you also learn to judge the cost against the size of the job, and you keep the numbers in a simple sheet.
Session# 6: From Leads to Appointment Bookings
1Hr
A lead only becomes useful when it turns into a booked appointment. Send a friendly first message soon after the lead arrives, ask two or three easy questions, offer two time options and confirm the booking in writing. For a construction business the appointment is a site visit or a free estimate, so the easy questions are what work is needed, where it is and when the customer would like it done. Then send a reminder the day before and a short note to anyone who does not turn up. Short role plays help you practice.
Explain how a Facebook or Instagram ad turns a stranger into a lead
Set up a business page and ad account and avoid common setup mistakes
Choose a goal and an audience for a local or construction business
Write and design a clear ad and test two versions of it
Launch an ad on a small budget and read reach, clicks and cost per lead
Message new leads, book appointments or site visits and send reminders
A phone or laptop and a Facebook account
A business to work on, real or imagined, such as a clinic, a salon or a builder
A small budget only if you want to run a real ad, drafts need none
I have 6+ years experience in digital marketing I worked in different niche like appointment booking,appointment schedule, ads running, setup marketing agency,boost up social media accounts
| Language | Spoken Level |
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| Hindi |
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| English |
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