Anyone can press Boost. Knowing where the money goes is the real skill, and this pack explains how Facebook and Instagram advertising actually works, one clear step at a time. Across five one-hour sessions you compare organic and paid reach, choose campaign objectives, get to know Meta Business Suite and Ads Manager, build a draft campaign, plan an audience and a budget, and prepare creatives and copy for a simple test. Practice uses draft campaigns and sample data, with Meta Blueprint as your reference for further study, so no advertising budget is needed to complete the pack. Running ads for real later needs a business account, a payment method and a budget, and the teacher walks through each requirement so you can prepare in advance. The pack teaches planning and setup. It does not promise sales or results, which depend on the product, the offer and the market.
Session# 1: Introduction to Paid Advertising
1Hr
Begin with the question every advertiser must answer: why pay for reach at all? Compare organic and paid reach, see how advertising funnels and customer acquisition work, understand ad budgets and campaign objectives, and learn the real difference between boosting a post and using Ads Manager. For the practical, choose the right advertising objective for three business scenarios.
Session# 2: Meta Business Suite and Ads Manager
1Hr
Learn the tools before spending a rupee. See how a business portfolio is structured, how Facebook and Instagram accounts connect, what an ad account needs, who should hold which permissions, how billing works and how to keep everything secure. You then navigate Ads Manager and identify the campaign, ad set and ad levels.
Session# 3: Facebook Ads Campaign Setup
1Hr
Follow one campaign through every stage: choose between awareness, traffic, engagement, leads and sales objectives, give the campaign a clear name, select a budget and decide on ad placements. You then build a draft campaign for a business goal of your choice, ready to review with the teacher.
Session# 4: Audience Targeting and Budgeting
1Hr
Decide who sees the ad and how much to spend. Work with location, age where appropriate, interests and behaviors where available, custom audiences, retargeting and lookalike audiences, then compare daily and lifetime budgets and see how testing keeps spending sensible. The practical: plan an audience and a budget for a tuition service or an online store.
Session# 5: Ad Creatives, Copy and Campaign Testing
1Hr
A good campaign still needs a good ad. Look at ad design and video ads, persuasive headlines and primary text, calls to action and offers, then learn how A/B testing works, how ads are reviewed and the common reasons ads underperform. You prepare one ad creative and two versions of its copy, ready to test.
Compare organic and paid reach and choose the right ad objective for a business goal
Navigate Meta Business Suite and Ads Manager and tell campaign, ad set and ad apart
Build a draft Facebook and Instagram campaign with an objective, budget and placements
Plan an audience and a budget using interests, custom audiences and lookalikes
Prepare an ad creative and two versions of its copy, ready for an A/B test
No earlier advertising experience needed
A Facebook login for Meta Business Suite and Ads Manager
No advertising budget needed: practice uses draft campaigns and sample data
| Language | Spoken Level |
|---|---|
| Urdu |
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| English |
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