Email is one of the few channels where the list belongs to you rather than to a platform's algorithm. This pack takes a complete beginner through the whole loop in a tool such as Mailchimp: a signup form and a reason to subscribe, a welcome sequence worth reading, and the numbers that show whether it is working. By the last session you will have a working signup form and a three-email welcome sequence ready to go live.
Session# 1: Session 1 - Setting Up the Foundation
1Hr
Choose a goal for your list, create an account in a tool such as Mailchimp, set the sender details, and learn the beginner basics of consent, double opt-in and unsubscribe rules.
Session# 2: Session 2 - Growing a List People Want to Be On
1Hr
Design a lead magnet, build a signup form and place it on a page or link, and write the confirmation message that sets the tone for everything that follows.
Session# 3: Session 3 - Writing Emails That Get Opened and Read
1Hr
Write subject lines, preview text and a one-purpose email body with a single call to action, then outline a three-email welcome sequence for your own list and write its first email, finishing the other two before the next session.
Session# 4: Session 4 - Automation, Numbers and Staying Out of Spam
1Hr
Turn the welcome sequence into an automation or a scheduled series, read open, click and unsubscribe rates (and why open rates alone can mislead), and use the sending practices that keep your emails out of the spam folder.
Set up an email tool such as Mailchimp with correct sender details and consent settings
Build a signup form and a lead magnet that gives people a reason to subscribe
Write subject lines, preview text and emails that have one clear call to action
Create a three-email welcome sequence and turn it into an automation
Read open, click and unsubscribe rates and keep your emails out of spam
No prior email marketing experience required
A laptop or computer and a steady internet connection
An idea, business or project to build an email list for (a practice idea works too)
I’m Sir Ahmad Raza, a professional Digital Marketing Educator and online tutor with 4+ years of teaching experience. I specialize in practical, step-by-step digital marketing education designed for students, beginners, freelancers, entrepreneurs, and professionals. I teach Full-Stack Digital Marketing, covering SEO, Social Media Marketing, Content Marketing, Email Marketing, Paid Advertising, Lead Generation, Branding, Analytics, AI tools, and other essential digital skills. My teaching approach is simple: learn the concept, understand how it works, and apply it through practical tasks. I focus on helping my students build real-world skills rather than relying only on theory. Whether you are starting from zero, developing your freelance career, growing a business, or upgrading your professional skills, my goal is to provide clear guidance and practical training that you can use confidently in the real world.
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