E-Commerce Product Research & Growth Strategy | Skillfora
Loading

Login to Skillfora

Login to Skillfora and resume your professional growth.

OR
A/B Testing for E-Commerce Checkout Optimization CRO Fundamentals Product Page Best Practices

E-Commerce Product Research & Growth Strategy

Sheraz Tasawer
Teacher

Sheraz Tasawer

Subject

E-Commerce

Last updated

03 Oct 2026

About Lesson Pack

Scaling an online store isn't about working harder on random tactics - it's picking the right product, understanding your margins, and fixing the leaks in your funnel before spending more on traffic. This pack walks through product research, unit economics, conversion optimization, and growth planning the way it actually gets done for a real store.

Session Details

Session# 1: Session 1 - Finding Winning Products: Research Methods & Tools 1Hr
Learn how to actually validate a product idea before investing in it - demand signals, competition checks, and the research tools that separate a guess from a decision.

Session# 2: Session 2 - Understanding Your Numbers: Unit Economics & Margins 1Hr
Work out true product cost, margins, and breakeven ad spend - the math that determines whether a "winning" product can actually make money.

Session# 3: Session 3 - Conversion Rate Optimization Fundamentals 1Hr
Identify where a store is losing buyers - product pages, trust signals, and checkout friction - and fix the leaks before spending more on traffic.

Session# 4: Session 4 - Building a Growth Plan: Channels & Testing 1Hr
Choose the right growth channels for a store and set up a simple testing process instead of changing everything at once and guessing what worked.

Session# 5: Session 5 - Reading Store Data & Making Decisions 1Hr
Use real store analytics - not vanity metrics - to decide what to fix, what to scale, and what to cut.

What will you Learn?

Validate a product idea before investing in it using demand signals, competition checks, and research tools.

Work out true product cost, margins, and breakeven ad spend to know whether a product can actually make money.

Spot where a store is losing buyers across product pages, trust signals, and checkout, and fix those leaks first.

Choose the right growth channels for a store and run a simple testing process instead of changing everything at once.

Read real store analytics instead of vanity metrics to decide what to fix, what to scale, and what to cut.

  • Upon completion of the course, you will have acquired these skills.
  • Product Research Unit Economics & Margins Conversion Rate Optimization Growth Planning Store Analytics

What are the requirements of this course?

No advanced e-commerce knowledge required - a basic idea of how online stores work is enough.

An existing store, or a store idea you want to evaluate, to apply the methods to.

A computer with internet access.

Know Your Teacher

Sheraz Tasawer
Digital Marketing - E-commerce Specialist | Shopify Expert | Meta & Google Ads | CRO | Helping Brands Scale Online
0 Students

I help e-commerce brands and entrepreneurs turn online stores into scalable, profitable businesses. As a Digital Marketing and E-commerce Specialist, I combine Shopify development, paid advertising, SEO, and conversion optimization to drive traffic that actually converts. What I do: 🔹 Shopify Store Development ; Optimization: fast, mobile-optimized stores built to convert 🔹 Meta (Facebook amp; Instagram) Ads: data-driven campaigns that lower acquisition costs and improve ROAS 🔹 TikTok Ads ; Marketing: scroll-stopping creative that reaches new audiences 🔹 E-commerce Product Research: winning products backed by demand and trends 🔹 SEO ; Conversion Rate Optimization (CRO): turning visitors into loyal customers 🔹 Facebook Business Manager ; Pixel Setup: accurate tracking for totally measurable ad spend 🔹 E-commerce Growth Strategy: clear roadmaps for scalable growth My approach: marketing, technology, and data working together.

Language Spoken Level
Urdu
Proficient
English
Intermediate
Reviews

No reviews yet for this teacher.

Booking Options
Sessions 5
Duration Per Session 1Hr
Required Skill Level Beginner
Session Recording Free
Recording Availability Lifetime access