Every shop, tuition center and online store already has a marketing story, planned or not. This pack teaches you to plan one on purpose. Across five one-hour sessions you learn what digital marketing is and where each channel fits in a customer's journey, how to set goals you can measure, how to study a market and its competitors, how to describe the people you want to reach, and how to shape a brand they will trust. Every session follows the same calm rhythm: a quick recap, a clear explanation, a hands-on task on a real business, and a little homework. No marketing background is needed, and you leave with a written marketing brief for one business you care about, which also serves as the starting point if you continue to this teacher's social media and advertising packs.
Session# 1: Introduction to Digital Marketing
1Hr
Start with the big picture: what digital marketing is, how it differs from traditional marketing, why businesses of every size now depend on it, and which channels exist, from search and social media to email and content. You trace a customer's journey from first noticing a business to buying, and look at the career paths the field opens up. The practical task: pick a business you know well and list the digital channels it already uses.
Session# 2: Marketing Strategy and Business Goals
1Hr
A strategy begins with knowing what you want. This session walks through the marketing funnel and shows where brand awareness, leads, conversions and sales fit inside it, then teaches SMART goals and the four Ps of marketing (product, price, place and promotion) as a planning checklist. You apply them by setting three clear marketing goals for a small business.
Session# 3: Market Research and Competitor Analysis
1Hr
Good marketing starts with evidence rather than guesses. You learn how to choose a niche, judge whether there is real market demand, find the problems customers want solved and research competitors, using free tools such as Google Trends. A SWOT analysis then turns your findings into gaps the business can fill. For the practical, you analyze two competing business pages side by side.
Session# 4: Target Audience and Customer Personas
1Hr
Who exactly is this business for? Break an audience down by demographics, interests, needs and pain points, group people into segments, and study how they behave when they search for and choose a product. Those findings come together in a buyer persona, a short written portrait of a typical customer. You finish by creating a persona for a product or service of your choice.
Session# 5: Branding and Brand Positioning
1Hr
People remember how a business looks, sounds and promises to treat them. Explore brand identity, from the logo and brand voice to the psychology of color, then define a unique selling proposition (USP) and a positioning that sets the business apart and builds trust. You close the pack by developing a basic brand identity and a USP for the business you have been working on.
Explain how digital marketing works and where each channel fits in a customer's journey
Set three clear marketing goals for a small business using SMART goals and the four Ps
Research a market and two competing businesses, then use a SWOT analysis to find gaps
Break an audience into segments and write a buyer persona for a product or service
Develop a basic brand identity, a USP and a positioning that builds trust
Finish with a written marketing brief for one business you care about
No marketing background needed
Internet access for free research tools such as Google Trends
A business you know well to use in the practical tasks
| Language | Spoken Level |
|---|---|
| Urdu |
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| English |
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