Learn the core of digital marketing from scratch. We'll cover audience targeting, social media strategy, and content planning so you can start promoting your brand with confidence.
Session# 1: Digital marketing basics, goals & target audience
1Hr 30Min
We start with how digital marketing works as a whole: the main channels, what each one does best, and how a customer goes from first seeing a brand to buying from it. Then you pick one clear goal for your brand and write a short profile of your target audience - who they are, what they want and where they spend their time online.
Session# 2: Social media marketing strategy (Facebook, Instagram, TikTok)
1Hr 30Min
You choose which of the three platforms suits your brand and get each profile ready for customers. We go through the post types that work on each one, how often to post, and how to turn followers into messages and orders, including a WhatsApp Business link for inquiries. We also take a first look at where paid promotion on Meta fits next to regular posting - an introduction, not a full ads course.
Session# 3: Content planning & branding essentials
1Hr 30Min
You build a one-month content calendar around the goal and audience from session 1 and set the basics of your brand: tone of voice, colors and a simple look for your posts. Then we compare your first posts and creatives to see which ones get the better response, so you know what to repeat.
Understand how Meta (Facebook and Instagram) ads fit alongside regular posting
Plan a month of content with a simple calendar
Describe a target audience and set a clear marketing goal
Use WhatsApp Business to receive and follow up customer inquiries
Compare posts and creatives to find what gets the best response
A smartphone or laptop with a stable internet connection
A brand, business or product idea to practice on (a made-up one works too)
Facebook, Instagram and TikTok accounts, or willingness to create them in the first session
| Language | Spoken Level |
|---|---|
| Urdu |
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| English |
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