Learn how to understand, plan, implement, and verify conversion tracking using Google Tag Manager, Google Analytics 4, and Meta tracking tools. These 1:1 sessions focus on events, parameters, conversions, tracking setup, testing, and troubleshooting so students can better understand how users interact with their websites and how marketing activity is measured.
Session# 1: Conversion Tracking Fundamentals
1Hr
Understand how website tracking works and how different platforms collect user actions. Learn the difference between events, parameters, conversions, and other key tracking concepts. Identify which user actions should be tracked for a business.
Session# 2: Google Tag Manager (GTM)
1Hr
Learn the fundamentals of Google Tag Manager, including tags, triggers, variables, containers, and preview/debug mode. Understand how GTM can be used to manage website tracking.
Session# 3: GA4 & Meta Conversion Tracking
1Hr
Learn how to work with events and conversions in GA4 and understand the fundamentals of Meta conversion tracking. Cover event configuration, relevant parameters, and how tracking data is used for marketing analysis.
Session# 4: Testing & Troubleshooting Tracking
1Hr
Learn a systematic approach to checking whether tracking is working correctly. Cover common issues such as missing events, incorrect parameters, duplicate events, and discrepancies between tracking platforms.
Learn how to deploy various tags and track them in Google Analytics 4 (GA4)
E-commerce & Custom Event Tracking
Meta Events Tracking
Messy Traffic Data into clear Profit insights
Achieve Google Analytics 4 Event Tracking with Paramaters
Beginners interested in digital marketing.
Empowering individuals, business owners, and underserved youth across Pakistan with practical performance marketing, structured digital enablement, and organic growth strategies. Focused on designing human-centric, distraction-free learning pathways that translate complex technical systems into actionable skills, bridging the gap between local communities and the broader digital economy.
| Language | Spoken Level |
|---|---|
| Urdu |
|
| English |
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