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AI Powered Performance Digital Marketing

Rai Shahnawaz
Teacher

Rai Shahnawaz

Subject

Digital Marketing

Last updated

02 Oct 2026

About Lesson Pack

Digital marketing works exactly like a natural water stream that begins from a clear source and flows downward to sustain an entire business ecosystem.

Whether you are an absolute beginner starting from zero or a professional looking to upgrade your skills, this comprehensive 1-on-1 live mentorship bridges the gap between core marketing strategy and modern AI integration.

We strictly do not focus on shallow shortcuts or unrealistic promises.

Instead, we teach you how to build organic growth naturally while leveraging advanced tools like ChatGPT, Claude, and Gemini to manage branding, content creation, paid media, and data analytics smoothly.

Session Details

Session# 1: Marketing Fundamentals & Customer Psychology 1Hr
We lay the stone for your marketing journey. In this session, you will learn the core differences between traditional and digital marketing frameworks. We will dissect the consumer buying behavior funnel (Awareness to Purchase) and study how psychological triggers influence online buying decisions before you touch any tools.

Session# 2: Brand Strategy & Positioning 1Hr
A business without a strong brand positioning identity fails in the long run. You will learn how to build a brand identity from scratch, construct an irresistible offer strategy, and define your brand's Unique Selling Point (USP) to stand out from your local and global competitors.

Session# 3: The Organic Growth Engine & SEO Principles 1Hr
Learn the natural way to drive high-intent customers without spending a single rupee on ads. We cover the foundational principles of search engine behaviors, organic distribution channels, keyword research logic, and building content that builds long-term community value.

Session# 4: Strategic AI Prompting with ChatGPT & Claude 1Hr
Transition from using AI as a simple chatbot to a strategic marketing assistant. You will master the fundamentals of professional prompt engineering. We will train ChatGPT and Claude on your specific brand voice to solve complex marketing problems, brainstorm campaigns, and build structural content strategies.

Session# 5: High-Performance Conversational Copywriting 1Hr
Words sell products. In this session, we combine marketing frameworks (like AIDA and PAS) with AI capabilities to write high-converting Facebook ad copies, engaging Instagram captions, sales emails, and viral video hooks that instantly capture attention.

Session# 6: AI Visual Branding 1Hr
Bring your brand strategy to life visually. You will learn how to navigate Canva AI and modern visual suites to design professional, click-worthy ad banners and social media layouts without needing a formal background in graphic design.

Session# 7: Paid Media & Performance Marketing 1Hr
Step into the technical world of paid advertising. We will build your Meta Business Manager ecosystem from scratch, set up dataset pixels for conversion tracking, and master the structural framework of campaigns, ad sets, and ad creatives.

Session# 8: Precision Audience Mapping 1Hr
Stop burning budgets on broad targeting. You will use Google Gemini's advanced data capabilities to extract deep audience insights, define laser-focused target demographics, and learn how to construct powerful Custom and Lookalike audiences on Meta.

Session# 9: Google Search Ads & Intent Marketing Architecture 1Hr
Learn how to capture customers exactly when they are looking for your services. We will configure your first Google Ads campaign, master search intent match types, and design search ads that rank effectively on Google search result pages.

Session# 10: Paid Budget Management - Marketing Analytics & Professional Monetization Blueprint 1Hr
You will master the art of data-backed budget split testing (A/B testing), structure campaign budget optimization (CBO), and learn the precise formulas to safely lower your Cost Per Lead (CPL).

Marketing without numbers is just guesswork. You will learn how to read live performance dashboards and calculate crucial performance metrics including Click-Through Rate (CTR), Cost Per Click (CPC), Return on Ad Spend (ROAS), and true Return on Investment (ROI).

You will learn the exact steps to scale winning campaigns and safely turn off losing variations. We conclude by setting up your practical roadmap on how to package these skills to scale your own e-commerce venture or pitch premium services to high-ticket clients on freelancing networks.

What will you Learn?

Core Digital Marketing Foundations & Funnel Mechanics

Brand Strategy & Positioning

Organic Audience Growth & Strategic SEO Pipelines

Advanced Prompt Engineering with ChatGPT & Claude

High-Performance Copywriting & Media Scripting

Design Visual Asset

Meta Advertising Infrastructure & Pixel Tracking Setup

Precision Audience Mapping & Competitor Research

Google Search Ad Campaigns & Intent Target Models

Data-Backed Budget Management & Dynamic A/B Testing

Performance Dashboard Analytics & ROI Calculations

Campaign Scaling Frameworks & Client Acquisition Blueprints

  • Upon completion of the course, you will have acquired these skills.
  • Digital Marketing Strategy AI Performance Marketing Meta Ads Management Google Ads Advertising Copywriting with AI Organic Growth & SEO Branding & Positioning Marketing Data Analytics Content Creation Frameworks ROI Optimization

What are the requirements of this course?

Beginners interested in digital marketing.

Know Your Teacher

Rai Shahnawaz
Empowering Youth: Better growth starts with a clearer understanding of what moves people forward.
0 Students

Empowering individuals, business owners, and underserved youth across Pakistan with practical performance marketing, structured digital enablement, and organic growth strategies. Focused on designing human-centric, distraction-free learning pathways that translate complex technical systems into actionable skills, bridging the gap between local communities and the broader digital economy.

Language Spoken Level
Urdu
Advanced
English
Intermediate
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Booking Options
Sessions 10
Duration Per Session 1Hr
Required Skill Level Beginner
Session Recording Free
Recording Availability Lifetime access